Pricing guide
How much does Facebook ad management cost in Cardiff?
A management fee of £250 to £1,500 a month on top of what you pay Meta, which for most local businesses is £300 to £1,500 a month. Here is what the fee buys.
What people in South Wales are quoted
The ranges.
Entry level
Campaign set up and run, basic reporting. Creative is usually your problem.
Creative included
Ads built from fresh footage, landing page, tracking and follow-up. The full system.
Multi platform
Meta and Google together, more creative testing, more reporting.
Bigger agencies
Ten to twenty percent of ad spend, with minimums. Only makes sense over £5,000 a month in spend.
What moves the price.
- Whether creative and filming are included
- Whether a landing page and tracking are built or assumed
- Follow-up: what happens after someone enquires
- Reporting: every Friday or every quarter
- Contract length. Twelve months should make you nervous
What you should get for it.
- Ads built from your own footage, not stock
- A page for the click to land on
- Pixel and tracking set up so Meta can learn
- A reply to every enquiry within minutes
- A report you can read: enquiries and cost per enquiry
Questions
People also ask.
How much should I spend on the ads themselves?
£10 to £30 a day for most local businesses. Enough to learn, not enough to hurt if a week goes wrong.
What is a good cost per enquiry?
It depends on what you sell. Across our accounts the average is £4.39. Under £10 is good for most local services. Under £20 is fine for higher ticket treatments.
Do I need a landing page?
Yes. Sending ad clicks to your homepage is the most common way to waste money.
Send me the quotes you have had and I will tell you which one is fair.
YanTell me what you need.
Twenty minutes. Bring the quotes you have had and I will tell you which ones are fair.