Aesthetics clinic
Consistent bookings for a doctor-led clinic.
A medical aesthetics clinic where trust is the whole sale. The ads had to look like the clinic feels.
The brief
Trust is the whole sale.
Skin boosters, anti-wrinkle, laser. Higher ticket, more questions, longer decisions.
Stock imagery would have killed it. Everything you see in the ads was filmed in the clinic, with the doctor, on a content day.
What we did
- A content day: treatments, the doctor explaining them, the room, the kit.
- A set of vertical ads cut from that day, one per treatment, refreshed when they tire.
- A first-visit offer page and a CRM that replies, reminds and tags every lead for the front desk.
- Weekly reporting on enquiries and cost, plus which treatment each one asked about.
What moved, and what did not
Cost per enquiry is higher here than at a PMU studio and that is right: the treatments cost more and the enquiries are worth more.
What did not move: one treatment never pulled its weight in ads no matter the creative. We stopped promoting it and put the money behind the three that do.
I would rather tell you it will not work than take your money and find out.
YanWant numbers like these?
Three lines is plenty. I read every one myself and reply the same working day.