Business coach
A quiz that qualifies, a calendar that fills.
A coach selling a high trust service to people who have never heard of her. The job was to make the first step tiny.
The brief
Make the first step tiny.
Coaching does not sell from a cold ad. People need to see themselves in it first.
So the ad does not sell coaching. It offers a two minute quiz that scores where they are, and the score starts the conversation.
What we did
- A ten question quiz page, scored on the spot, with the result emailed and texted.
- Meta ads to the quiz, not to a sales page.
- A WhatsApp assistant that answers questions about her programme at any hour and books the clarity call.
- A links page and booking flow so everything from Instagram lands in one place.
What moved, and what did not
Under £3 an enquiry is the cheapest in the portfolio because the ask is small and the page is quick.
What did not move: quiz takers who scored low rarely book. That is the quiz doing its job. The calls that happen are with the right people.
I would rather tell you it will not work than take your money and find out.
YanWant numbers like these?
Three lines is plenty. I read every one myself and reply the same working day.