Permanent makeup artist
A full diary without discounting.
A one-woman permanent makeup studio with a waiting list problem: not enough of the right people knew she existed.
The brief
Good, busy, and invisible.
She was good, busy on word of mouth, and wanted a steady flow she did not have to chase.
Brows and lips are a considered purchase. People want to see the work, understand the price and feel safe before they message. A booking button on its own was scaring them off.
What we did
- Meta ads built from her own treatment footage, running every day.
- A thirty second quiz page instead of a form. It asks what look they want, shows prices up front and ends in her diary.
- A WhatsApp reply in her voice within minutes of every enquiry, then reminders until it is booked or a no.
- A Friday report with two numbers: enquiries and what each one cost.
What moved, and what did not
Cost per enquiry has sat around £4 for the life of the account, through seasonal dips and price rises.
What did not move as much as we hoped: evening enquiries still convert slower than daytime ones. The follow-up catches most of them the next morning.
I would rather tell you it will not work than take your money and find out.
YanWant numbers like these?
Three lines is plenty. I read every one myself and reply the same working day.