Laser clinic, two sites
A seasonal offer that paid for itself in a week.
Two clinics, one owner, a new treatment list to launch and a quiet November to fill.
The brief
The kit, the staff, no footage.
Laser hair removal, tattoo removal, leg veins, skin. The clinic had the kit and the staff. It did not have the footage or the pages.
The owner wanted every enquiry to land on the work phone and work email, nothing lost, and no price talk in the ads.
What we did
- A content day at the clinic: every treatment, the rooms, the team at work.
- A page per treatment, dark and gold, built to be read on a phone. Tattoo removal first, then leg veins.
- A Black November offer page with a countdown, the prices and one form.
- Enquiry automation: instant WhatsApp, day one, day four, day seven. Alerts to the work phone.
What moved, and what did not
£1.27 an enquiry is unusually low. The offer was strong and the audience was local and warm, so expect this to rise as the campaign matures.
What did not move: WhatsApp replies failed until the clinic linked its work phone. The first week of enquiries got email only. Worth knowing before you launch yours.
I would rather tell you it will not work than take your money and find out.
YanWant numbers like these?
Three lines is plenty. I read every one myself and reply the same working day.